12.14.2022
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Rapper Inks Global Distribution Deal With The Orchard
Chart-topping Mexican rapper Santa Fe Klan scored his first AMPROFON certified gold record for the hit single “Mar y Tierra,” initially released on April 4th. The song marked the breakout artist’s first entry on Billboard‘s Hot Latin Songs, with over 65 million streams worldwide. Additionally, Santa Fe Klan recently signed a global distribution deal with The Orchard, a move that will provide him with access to the company’s full suite of services. The Orchard presented the artist (whose real name is Ángel Quezada), with a plaque to commemorate reaching gold status at his recent performance at Arena Ciudad de México in Mexico City.
Claudia Ochoa, Vice President of The Orchard Mexico said, “We are proud to be a part of the developing history of Santa Fe Klan. Ángel is an artist with unique talent, and this recognition for “Mar y Tierra '' is the first of the many milestones we will achieve together.”
Santa Fe Klan added, “I am very happy to start this new stage with The Orchard as partners. My music is the most important thing to me, and I will always want to give my best to my fans.”
Hailing from Guanajuato, México, Ángel is an emcee capable of connecting with millions of people through his reality: that of a young man from Santa Fe (the neighborhood where he was born and raised) who explores all the vices and virtues of his neighborhood through music. Santa Fe Klan blends hip hop, Mexican rap, cumbias, accordion, and sonideros to achieve his signature ""sound from the barrio."" He collaborated with regional Mexican, EDM, and pop artists, and is actively exploring other musical genres. Santa Fe Klan’s fifth studio album Mundo features ballads and piano songs including ""Luka,” a lullaby for his newborn son. Harboring a deep respect for his namesake neighborhood, Santa Fe Klan owns a music studio in Guanajuato where residents - especially young men - have the opportunity to record their music for free.
In August, Mundo debuted at No. 4 on Billboard’s Latin Pop Albums Chart and sat at No. 11 on the Latin Rhythm Albums and in the top 20 on the Top Latin Albums chart. Santa Fe Klan is the second artist to earn a Latin Pop Albums chart Top 10 appearance in 2022 after his single “Soy” (featured on Marvel’s Black Panther: Wakanda Forever Prologue EP ) landed at No. 8 on the Latin Digital Songs.
Santa Fe Klan told Billboard Magazine,“My songs are emotions and feelings that I write at the moment. Writing for me has been very simple because it’s my truth.”
About The Orchard:
The Orchard, now in its 25th year, is a full-service music distribution company operating in more than 45 cities worldwide. The Orchard's comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Offerings include digital and physical sales and marketing, advertising, sync and brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration and more. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry. For further information, visit www.theorchard.com
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10.19.2022
"The Orchard today announced Magic Star will become its official global division of children
and family entertainment. Under the new partnership, Magic Star’s roster of children’s brands
will have access to The Orchard’s full suite of artist and label services and global distribution network.
Originally launched in 2019 by Sony Music Entertainment UK, Magic Star developed music and strategy
for celebrated family brands L.O.L. Surprise!, The Rainbow Collections, YolanDa Brown, and more.
Will Speer will spearhead the new division as Managing Director, reporting to Prashant Bahadur,
Executive Vice President and Head of Strategy at The Orchard. Magic Star will remain in London.
The new division will expand upon The Orchard’s current children’s roster, which includes The Wiggles,
The Kiboomers, Rockabye Baby, and Kidsongs to create a robust, expanded global pipeline. Magic
Star will work closely with The Orchard to develop strategy across family entertainment and support new
music releases.
“We are thrilled that Magic Star has joined The Orchard. Our expertise in the kids and family music
space coupled with the existing global infrastructure and leading technology of The Orchard will lend
itself to how we work with our artists and brands. We are looking forward to working with the labels
currently within The Orchard as well as developing new partnerships,” said Speer.
“The Magic Star team has helped build timeless children’s brands that resonate with audiences,” said
Prashant Bahadur EVP, Head of Strategy, The Orchard. “With the new division under The Orchard,
we will continue to build upon the ideas of education, culture, and digital and social tools to reach
children and families on a global scale.”
Magic Star has amassed vast knowledge of the family content marketplace. The brand’s approach to
music release strategies lies within the four pillars of discovery when it comes to kids: educational,
digital, social, and cultural. This offers brands unparalleled expertise in tailored marketing campaigns for
both audio and visual content which specifically target the family audience.
Speer continues, “Kids and family audio consumption grew tremendously during the pandemic. Magic
Star understands that the streaming behavior of children is very different from that of adults. We have a
deep knowledge of how families spend their time as well as how, when, and why they interact with audio
content.”
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About Magic Star:
Magic Star is the Global Division of children’s and family entertainment at The Orchard. Launched in
October 2019 as part of Sony Music Entertainment UK, Magic Star is dedicated to children’s audio and
audiovisual content from pop music and spoken word to live events for the whole family. Magic Star’s
partner offerings include music engagement & marketing strategy, video creation, distribution, brand
partnerships, spoken word production and press/publicity campaigns. www.magicstarkids.com."
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