The Orchard Names Josh Builder As Chief Technology Officer

New York — May 25, 2011 The Orchard (www.theorchard.com) today announced that Josh Builder has been named Chief Technology Officer. Josh has been with The Orchard for 5 years and is based in the company's New York City office.

As CTO, Josh will oversee product strategy, product technology design, development, and content management and delivery systems. Josh's expertise of emerging technologies and The Orchard's infrastructure enables The Orchard to provide scalable sales, marketing and business support to entertainment companies.

"Through his proven leadership and vision for our technology roadmap, Josh is the obvious choice to manage this area of our business and take our technology platform to the next level," says Brad Navin, CEO of The Orchard. "We also get the added benefit of someone who understands our clients' needs and has lived our culture for many years."

In 2010, Josh was named one of Billboard's "30 Under 30" on the strength of the internal systems and client tools his team has designed. Release Builder and Artist Builder are examples of sophisticated products that were created during Josh's tenure, and named appropriately. Release Builder enables users to upload music, metadata and artwork for their releases, individually or for many releases at once, as well as repackage the assets into compilations and bonus, deluxe, or exclusive albums. Artist Builder is a social marketing tool that makes it easy for users to simultaneously update multiple social profiles and websites with tour dates, photos, videos, and news.

Josh said, "My technology and music experiences have helped prepare me to build a superior platform for music and video content owners. It's been an exciting 5 years at The Orchard, and I look forward to helping shape our continued progress."

About Josh Builder
During the first part of his Orchard tenure, Josh managed the content management and delivery system that interfaces with hundreds of digital outlets around the world. Josh started to build the Product Development team in 2009 and then orchestrated a new structure for The Orchard's development methodologies and engineering tactics. Prior to The Orchard, Josh managed wireless technology trials at T-Mobile. After graduating with a BS in Information Systems and Economics from Carnegie Mellon, Josh started a record label, North Street Records, and a music website, Loose Record, which covered live music in 6 cities. He's been an avid record collector since his early teens.

About The Orchard®
Headquartered in New York and London with operations in 26 markets around the world, The Orchard's distribution platform supports independent music and video content owners with comprehensive digital strategies and sophisticated technology solutions. Through innovative global marketing and promotions, The Orchard drives sales across more than 100 unique digital and mobile retailers across 232 countries, as well as physical retailers across North America and Europe. Founded in 1997 to foster independence and creativity within its global clients, The Orchard is a subsidiary of Dimensional Associates. For further information, please visit www.theorchard.com.